If you want more website traffic without having to blog, tweet or build hundreds of links you must read this!

From Jan Willis

January 2011

Dear Business Owner,

Congratulations! By clicking through to this page you are one step closer to increasing the visibility of your business on the web and generating more traffic, enquiries, leads and sales. In doing so, you have already set yourself apart from your competitors who don’t have the faintest idea of the awesome power of video marketing. While they continue to plug away at writing website content, article marketing, blogging, link building and tweeting with very little to show for it YOU are about to find out how you can dramatically increase the online visibility of your business, leaving them trailing in your wake and wondering how on earth you did it.

On this page I’m going to explain in more detail how video marketing works, why it’s so effective in generating website traffic and improving conversion and why video is emerging as the hot new marketing trend. I’m going to explain how video marketing can boost you search engine page ranking without having to spend countless hours creating pages of SEO content and building links. And I’m going to show you real examples of where we’ve done exactly that for our customers and some of the stunning videos we have produced for them.

But first of all, a disclaimer:

Easy Video Marketing does not guarantee your page rank  in Google or any other search engine. What we do claim is that video marketing is a very fast and cost effective way of increasing the visibility of your business on the web and generating more traffic and enquiries and you can read case studies below based on real businesses we have worked with who have done exactly that.

OK, now we’ve got the legalities out of the way I want to tell you more about the amazing offer we have put together so you know exactly what you’re going to be getting.

2 professionally scripted and produced videos up to 3 minutes in length similar to the examples below which we have produced for real customers and your prospective customers are going to LOVE Your choice of images and music from our extensive library (or you can supply your own, so long as they are copyright and royalty free) Optimisation of your videos for up to 5 keywords with your primary keyword included in the video title and description Uploading of your videos to our Youtube channel and free lifetime hosting Syndication of your video to at least 4 additional video sharing sites to give it maximum exposure A link in the video description that people who view your videos will be able to click on to take them straight to your website Full instructions for what you need to do next to ensure your videos give the biggest possible boost to your page rank in universal search.

Our normal charge for 2 videos of this quality would be £398 plus VAT but we’ve discounted that by a massive 30% to just £249 plus VAT.

For that you’ll get two stunning videos and everything else listed above, which we think you’ll agree is insanely good value.

AND we’ll  give you a 100% satisfaction guarantee, so you can have complete peace of mind knowing that if you are unhappy with your videos for ANY reason we will give you a full, unconditional refund.

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6 Reasons why video is the hot new marketing trend

1.  As a nation, Britons have a voracious and growing appetite for watching videos. The monthly reach of Youtube in the UK has now reached 18.5 million adults and over 1 billion minutes of video are being viewed on Youtube every month, with an average time spent on the site of 15 minutes a day.

2.  It’s not just Matt Cardle and Justin Bieber those 18.5 million potential customers are watching! Youtube is also fast becoming a major research tool for consumers with 37% of UK viewers, more than one in three, having bought an item they saw advertised on Youtube.

3.  With the introduction of Google universal search which allows users to specify the type of content they want to see such as images, videos, news and shopping, video marketing is rapidly coming of age. What’s more by 2012 it is forecast that video will account for 50% of all online searches making it a must-have weapon in your online marketing arsenal if you want to rank highly in search results and drive traffic to your website.

4.  The Google search engine algorithm absolutely loves fresh social media content like blogs, video, Facebook and Twitter, particularly if it is associated with high levels of user interaction such as likes, comments, ratings, fans, followers and subscribers. So, if you have a #1 video on Youtube for a particular keyword it is also highly likely to rank highly in Google video results for the same keyword.  Increasingly, video results are also showing up on Google universal search. Add your website URL at the start of the description of your video and that is the first thing anyone looking at your video link will see, giving you an instant way of attracting lots of new traffic to your website.

5.  Web video works equally well for local business marketing. Putting videos on your Google Maps listing is a great way of improving your listing’s position in search results and as we all know, getting your listing displayed in the top 7 search results and given more prominence than all the others, means more customers searching for the services you provide are going to find you.

6.  Since your competitors have not yet woken up to the huge potential of video marketing it is easier than you might think to get a top spot for your video on Youtube and Google video. And from there, with just a little more work to promote your videos and build some good quality links you have a realistic prospect of improving your page rank in universal search results for all but the most competitive search terms.

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“I thought it would be a really tall order to show up in search results for any of my keywords” “The competition in online beauty retailing is so intense I thought as a relative newcomer I would have to spend a lot of money on SEO to show up in the search results for any of my keywords. But here’s what I found: The video has surpassed all my expectations. Not only does it look fabulous, but my business now has the number one spot for my primary keyword and a lot of new visitors have come to the Time of Life website to download my free report. So now I have a much bigger email list that I can work with and my next objective is to start converting some of the those new subscribers to customers.” Tracey Williams, Owner of Time of Life

/testimonial]

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How video improves conversion

One of the biggest growth areas in Youtube usage over the past year has been how-to and style videos which provide the perfect medium for businesses to showcase their products and services. The beauty of online video is that it allows you speak directly to potential customers in your own unique voice, making it easier to convey those all-important intangible qualities that make your business special and why they should choose to do business with you – qualities like responsiveness, luxury, integrity and warmth that it’s hard to get across in mere words.

Video is also going to allow you to directly demonstrate features and benefits of your products, to establish credibility and status as an authority in your niche and to answer any objections that may be in your prospects’ minds. All of which will warm up visitors to your website nicely so that when they contact you, they will already be receptive to your sales message.

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“I didn’t think they’d be able to capture the unique qualities that make our services so special” “I must admit I didn’t think they’d be able to get across in a short 3 minute video all the unique qualities that make our bespoke wedding planning services so special. But I was wrong about that. The videos were really well put together. The choice of images and music worked beautifully and the scripting of the video was first class, striking just the right balance between spelling out the benefits of using my services and not being too pushy. I have had lots of positive feedback from clients (and a few of my competitors who are rather envious!) . Best of all, my Google page ranking has improved and the video is attracting new visitors to my website and increasing take-up of my offer of a complimentary get acquainted session, which were my main objectives. I cannot recommend the service highly enough.” Kim Rix, Owner of Your London Wedding Planner

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Why it pays in the long run to have your videos professionally produced

Of course you can’t just post any old video and expect to see an improvement in traffic and conversion. Users will only want to interact with your videos if they are of good quality. Plus, if you want to impress potential customers with what you have to offer and persuade them to visit your website it’s not a good idea to post low value content that is badly presented.

And the fact is that although the availability of cheap video production and webcasting software has resulted in a lot more do-it-yourself business related videos on Youtube, the vast majority are still amateurish and of low quality, conveying a very poor image of the business. So just by having professionally scripted and produced videos you are going to stand out from the competition.

Many of business owners who come to us have previously dabbled with producing their own videos or been actively considering it, but then been blown away by the amazing quality of our work and the superior results we can deliver. They recognize that in the long run it’s well worth investing in the services of a professional video production company who can get those all-important factors just right. Things like:

And we would have to agree!

It’s worth bearing in mind also that after you’ve added up the cost of licenses and royalties for software, images and music, producing your own videos is not quite as cost effective as it may seem at first glance – and that’s without factoring in the many hours you will need to devote to learning how to use the software and scripting, producing and uploading your videos.

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“I thought the offer was too good to be true” “Before I ordered my videos I had done a lot of research and when I first saw the offer I thought it seemed too good to be true. For a start they were charging a lot less than other video marketing companies. But I was impressed by the quality of the videos and the results they had produced for other clients so decided to give them a go. I was very pleased with the service provided. My videos were turned round really quickly, the scripting was very good and within a matter of days  they were both #1 on Youtube.  I would definitely use the service again and have already recommended it to others as providing good value.” Justin Sole, Director of Marquees Direct

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Smart marketers are getting in on the action now before it’s too late

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Just like in the early days of SEO, video marketing offers a limited window of  opportunity to steal a march on the competition which is why the smart marketers are concentrating NOW on establishing a  page 1 position on Youtube and GoogleVideo  before others wake up to its full potential. With a well subscribed Youtube channel with lots of good quality videos that are highly rated by viewers and other authority sites have linked to you are going to make it much more difficult for those who come along later to knock you off your perch.  In other words, you will “own” your chosen keywords for video search and then just focus on maintaining your position by refreshing your content on a regular basis, leaving them to do all the hard work!

But this state of affairs won’t last forever and it’s only a matter of time before we see an explosion in the amount of good quality video content on the web. So to capitalise on this opportunity you are going to have to act fast and get your content out there quickly.

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So Are You Ready To Start Driving Masses of Traffic To Your Website?

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We are committed to helping small businesses grow and thrive online, particularly in the current economic conditions which are proving so challenging for so many. It’s the reason we get out of bed in the morning and we are ready to do every possible to make that happen. Which is why we put together this amazing offer designed to kick start your 2011 marketing and get the phones ringing with lots of eager customers ready to buy from you.

Here’s a reminder of the details of that offer:

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2 professionally scripted and produced videos up to 3 minutes in length similar to the examples above which we have produced for real customers and your prospective customers are going to LOVE Your choice of images and music from our extensive library (or you can supply your own, so long as they are copyright and royalty free) Optimisation of your videos for up to 5 keywords with your primary keyword included in the video title and description Uploading of your videos to our Youtube channel and free lifetime hosting A link in the video description that people who view your video will be able to click to take them straight to your website Syndication of your videos to at least 4 other video sharing sites to give them maximum exposure Full instructions for what you need to do next to ensure your videos give the biggest possible boost to your page rank in universal search

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Yes, I want to order my videos and start driving traffic to my website now!

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To secure your videos just click on the buy button below, enter your payment details, name, email address and a daytime telephone contact number. All payments are processed securely via PayPal. Within 24 hours we will be in touch to finalise the detail of your order. Your videos will then be completed within 5 days of placing your order (or if you wish to use your own images and/or music within 5 days of you providing these to us) and uploaded to our Youtube channel and at least 4 other video sharing platforms within a further 3 days. .

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We want you to be absolutely delighted by the quality of your videos, the speed with which we turn them round and the results you get and we’re completely confident that will be the case. In fact, we’re so sure of this that we’re willing to give you a 100% satisfaction guarantee. If  you  are not happy with your videos for ANY reason we will give you a 100%, unconditional, no questions asked refund.

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Have Questions?

If you have any questions before placing your order feel free to call me on 0208 281 3279 and I will be pleased to answer them for you. Or you can email me at jan.willis@easyvideomarketing.co.uk

I look forward to shortly welcoming you to our growing company of satisfied customers and putting your business on the road to online success.

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Sincerely,

Jan Willis

Easy Video Marketing